Sunday, March 2, 2008

I Love Italian Wine and Food - The Trentino-Alto Adige Region

If you are looking for fine Italian wine and food, consider the Trentino-Alto Adige region of northern Italy. You may find a bargain, and I hope that youll have fun on this fact-filled wine education tour.

Trentino-Alto Adige is located in the center of Italys northern border. It touches both Switzerland and Austria. Among its tourist attractions are the Dolomite mountains, called the most beautiful work of architecture even seen by the famous architect Le Corbusier, glacier lakes, and Alpine forests. In fact the region is composed of two parts, Trentino in the south and Alto Adige in the north. Alto Adige belonged to the Austro-Hungarian Empire for centuries, where it was known as Sdtirol. Like many other parts of Italy, Trentino-Alto Adige was often invaded. Unlike most other parts of Italy, this area is officially bilingual; a sizable portion of its population about 925 thousand is German speaking.

Trentino-Alto Adige has plentiful forests, and the hillsides are covered with fruit trees. This is Italys major apple-producing region. Only about 15% of the land can be cultivated. Agricultural products include corn, wheat, oats, barley, and rye. In addition to beef and dairy cattle, mining and manufacturing are prevalent.

Trento is the administrative center of Trentino and Bolzano is the administrative center of Alto Adige. Both are tourist towns. Trentino was the site of the Council of Trent lasting almost twenty years in the middle of the 16th Century with a major impact on the Catholic Church. Both these cities, and many others in the region, have numerous churches and secular sites of interest to tourists.

Trentino-Alto Adige devotes about thirty thousand acres to grapevines, it ranks 16th among the 20 Italian regions. Its total annual wine production is about 25 million gallons, giving it a 14th place. About 55% of the wine production is red or ros, leaving 45% for white. The region produces 8 DOC wines. DOC stands for Denominazione di Origine Controllata, which may be translated as Denomination of Controlled Origin, presumably a high-quality wine. A whopping 79.1% of Trentino-Alto Adige wine carries the DOC designation, by far the highest percentage in Italy. Trentino-Alto Adige is home to almost four dozen major and secondary grape varieties, about half white and half red.

Widely grown international white grape varieties include Gewrtztraminer, Pinot Bianco, often called Pinot Blanc outside of Italy, Chardonnay, Pinot Grigio, often called Pinot Gris outside of Italy, Sylvaner, and Mller-Thurgau. In fact, some say Gewrtztraminer originated in the Alto-Adige town of Termeno, known as Tramin in German. Italian white varieties include Nosiola, and Moscato Giallo, Trentino-Alto Adiges version of the international Moscato (Muscat) grape.

Widely grown international red grape varieties include Pinot Nero, called Pinot Noir outside of Italy, Cabernet Sauvignon and Merlot. The best known strictly Italian red varieties are Schiava, Lagrein, Teroldego, and Marzemino.

Before reviewing the Trentino-Alto Adige wine and cheese that we were lucky enough to purchase at a local wine store and a local Italian food store, here are a few suggestions of what to eat with indigenous wines when touring this beautiful region.

Start with Ravioli della Val Pusteria, Rye Pasta with Spinach and Caraway Seeds. Then try Gulasch de Manzo, Beef, Potato, Onion, and Paprika Stew.

For dessert indulge yourself with Krapfen Tirolesi, Fried Pastry with Marmalade and Powdered Sugar. Did you notice that these specialties seem as Austrian as Italian?

OUR WINE REVIEW POLICY While we have communicated with well over a thousand Italian wine producers and merchants to help prepare these articles, our policy is clear. All wines that we taste and review are purchased at the full retail price.

Wine Reviewed

Concilio Pinot Nero Reserva 2002 12.5% alcohol about $15

Ill start by quoting the marketing materials: Pretty aromas of strawberry, pepper and earth lead to flavors that are soft and velvety. Good varietal characteristics demonstrated here in ths light-to-medium bodied, long finishing wine. Match to a grilled salmon or tuna.

And now for my thoughts. This wine has a cherry and tobacco nose and is mildly acidic. It tastes of tobacco. The wine is round, mouth-filling and somewhat robust. It is a bit older than most of the wines in this series, and frankly, it shows. Like many Pinot Noirs, it tasted of earth.

Once in a while I follow the producers suggestions. I felt this Pinot Noir was an excellent accompaniment to a grilled Atlantic salmon with steamed asparagus. The fish brought out the wines fruit flavors, and the wine did a great job of cutting the fishs fattiness. I still remember the first time that I drank a Pinot Noir (Oregon, I believe) with salmon at the suggestion of a excellent fish restaurant. Its a great combination when both the fish and the wine are high quality. I ended this meal with almond milk chocolate, washed down with a bit of wine. This latter combination is not classical, but the result was more than satisfactory.

My next tasting included beef stew and potatoes, zucchini and onions in a tomato sauce, and a commercially prepared moderately spicy Turkish salad based on red pepper, tomato, and onion. The wine was round, mouth-filling, a bit complex. The dominant taste was tobacco. But I was disappointed, the wine was short.

Asiago is a cheese whose characteristics differ widely depending on where it is made, and its aging. I happen to love a local Asiago that my neighborhood supermarket carries once in a while. It is relatively sharp. I am told that Wisconsin Asiago cheese typically has butterscotch undertones. The imported Asiago tasted with this wine was nutty and pleasantly acidic, but frankly not as good as the local version. The cheese brought out the earthy characteristics of the Pinot Noir. Interestingly enough, the wine immediately changed its flavor and became more acidic in the presence of a commercially prepared roasted butternut squash dip.

In a close call, my initial reaction was not to purchase this wine again. Then I changed my mind, I would purchase it again, but be quite careful in pairing the wine. There is a simple solution, serve it with a grilled, preferably Atlantic, salmon.

Levi Reiss has authored or co-authored ten books on computers and the Internet, but to be honest, he would rather just drink fine Italian or other wine, accompanied by the right foods. He teaches classes in computers at an Ontario French-language community college. His wine website is http://www.theworldwidewine.com.

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5 Ways To Grow Your Business Using Thenetworkmarketingmagazine.com

There are many, many ways (more than just 5) to use TheNetworkmarketingMagazine.com to grow your business but lets start with the most popular and the one that any networker, either seasoned veteran or one of the newest members of this industry can employ, TODAY!

Business building tip # 1

Partner up with the industry experts and let them talk to your prospects.

My favorite and the one that gets the fastest results is partnering up with industry and company experts and let them talk to your prospects through their article. Every article in the magazine has an email function. This function allows you to pass any article on to any prospect. When you read an article that appears in TNMM you will quickly observe there will be people that will come to mind that could use this information. Dont keep it to yourself! At the top of every article there is an email icon. When you click on this icon, a box opens up and in this box you can put your name, email address and a personalized message to your contact with their email address. When you click the send button, your personalized message along with that article will appear in their email. The article will not be an attachment. Many people will not open attachments today, and this guarantees that so long as the recipient opens your email, your message and article will get through.

OK, so lets get specific. Here is my favorite article for results. Go to the November 2005 issue (yes, a past issue. All of our subscribers have access to all of our past issues, thats why TNMM is a growing business library for you). Go to the article by Sandy Botkin titled, If you dont have a home-based business, start one today! First of all read this great article, its a classic.

If you ask any successful leader, you will find that this group of people have heard far more nos than yess. They have come to realize that they dont take it personally; these people who say no arent saying no to them, it just might not be the right time for them or they just might not have enough information to make a decision. This group of no people can be a great source of people to build your business.

Make a list of the last 20 people that have said no to you. Armed with their email address, and using the email function with Sandy Botkins article send a personalized message to each one on your list. The message may read: Dear Mary, I came across this article and I thought of you. Sandy Botkin is an attorney, a CPA and a former head trainer of IRS auditors. He teaches how to put thousands of dollars each year into your pocket and I thought you would find this interesting. Ill call you tomorrow to see what you thought. Best wishes, Cathy.

Do that 20 times and dont forget to follow up with all 20. You will find that Sandy Botkin can talk to your prospect through the credibility of his article in a different way than you can. He also gives you credibility. He also makes a lot of sense for many people that havent considered the major tax benefits a home-based business offers. We have found that this one exercise alone has been instrumental in many new business partners joining businesses. Only some on your no list will become a yes using this exercise. Thats ok, any nos that turn to yes is great. As you continue to read different articles, continue to drip on your no prospect list with other pertinent articles that will speak to them.

One last success story about this first tip, Elizabeth did this 20 email exercise and then did it with a larger list of her last 100 nos. She then shares TheNetworkMarketingMagazine.com with her business building team members and also had her team do this exercise with their last 100 nos. Today, Elizabeth has the fastest growing team in her company and this exercise is the only strategy she has changed in building her business. Try this exercise and then send me an email to share your results, george@TheNetworkMarketingMagazine.com

Business building tip # 2

Duplicate what the successful network marketers have done to grow their successful businesses

There are stories and interviews of some of the most successful network marketers in TNMM. Wisdom comes to us in a number of ways. We can gain knowledge and wisdom through our own experience. This could be slow and inefficient at times. We can also learn from others that are already where we want to be.

How would you like to duplicate the activity that the successful network marketers have done to grow their incredible businesses? Through the stories and interviews, you will be able to hear some of the greatest secrets, techniques and strategies that these super stars implemented to grow there business. If you happened to be a distributor in their company, you might have already heard these stories at a convention or read them in your company newsletter, but what TNMM offers is stories that come from many company leaders that you probably have never heard before. How great is it to hear how some of these million dollar earners started out, probably just like you and have found ways to grow their business into what you would like to have. How great is it to have many stories to study that come from such a diverse background of companies, personalities and techniques that you can choose to implement ideas into your own business. Its like having a close relative in the busine!
ss that has a real vested interest in your success.

Skim through these stories. Take one a day. They will inspire you into action and will guide you to success.

Business building tip # 3

There is only one of me!

Network Marketing can have a direct sales component to it, however the real leverage is the team building component that offers the geometric growth that fuels so many success stories. A good friend and leader from Canada, Bob McKay once said to me, there is only one of me! I came to understand what Bob meant.

Bob has been a student of this business for many years, learning from the best that the industry has to offer. As a leader of his own growing business, Bob shared with me that he no longer had time to teach each and every person that is coming into his business the things that he has learned from his many teachers over the years. He said, There is only one of me, and now armed with The Network Marketing Magazine, I can give a new person an assignment to read a number of articles from my mentors and when theyre done, then I can then help them along their journey.

The way Bob McKay uses TNMM leverages his time and effectiveness in training his people to become great leaders. The added benefit is that this is a very duplicatable process to create other leaders in your business, teaching the teachers to teach. There is only one of all of us. Isnt it nice to partner with the best teachers, coaches and mentors to help in your effort!

Business building tip # 4

Competence leads to confidence that leads to results. When a competent, confident individual gets results, they make money and they dont quit!

To build a successful business you must have a strategy to work on yourself more than you work on anything else. We all have skills that are our strengths and skills that we need to work on. Becoming stronger in our strengths and developing a strategy to become more competent in skills that we are weak in, is what we should invest in. This works both for us and our team, a competent, confident individual that is getting results will make money and will not quit.

Every article in our magazine is tagged with multiple subjects and keywords. In the browse area of the magazine, we are able to go to the area that we want to work on to become extremely competent in that arena. One of the subjects in this browse area is on the subject of prospecting. This is a common area that needs to be worked on. Almost 2 dozen articles come up on this subject. What would happen to the person who starts the month reading an article a day on this subject and gets the perspectives from some of the best teachers of this subject, by the end of the month. That person gains a new level of competence! This is why TNMM is a perfect strategy for developing competence that leads to confidence. Try it out on a skill set that you want to work on and let me know about your results!

Business building tip # 5

Audio learning, clearly for a third of us, is the best way we absorb information.

There is a marathon runner that lives in Australia that is growing her network marketing business as she trains each and every day. Jane Manthorpe writes;

I am a competitive marathon endurance athlete, and I have been listening to the audios as I am training on my long runs. This has made my long runs exciting and very educational. If you saw me while I was running you would have caught me either laughing or slowing down to really grasp what was being said. I would then run home the last few kms as fast as I could and once home, immediately write down all the ideas that had come into my head whilst running so that I could take action on them and incorporate them into my business.

The Network Marketing Magazine offers its subscribers over 70 hours of free downloadable mp3 audio teaching. It becomes a university in the car while you commute, or while youre doing laundry or working out in the gym or even training for a marathon. The point is there is no excuse now, what ever way we learn, we can increase personal development and professional growth and this all leads to building a successful business!

The Network Marketing Magazine can become your business building library, that will educate, motivate and inspire you and your team in the wonderful business that you are building. Some of these 5 business building ideas can produce results right away, others will take time. Isnt that like life itself? There is no easy button that we can push to make everything the way we want. There are easier ways of accomplishing your goals and targets that you set; The Network Marketing Magazine is here to partner with you to do just that!

Aim high!
George Madiou
Publisher and Co-founder
http://TheNetworkMarketingMagazine.com

George Madiou, is a full-blooded Entrepreneur, complete with validating credentials, Degrees in Marketing and Management from SUNY and NYU To date George has owned over 20 businesses. George partnered with his good friend John Milton Fogg to start http://www.TheNetworkMarketingMagazine.com

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